What is User Retention Strategies for SaaS Products? Customer retention is the measure of how many customers remain with your business over a specific period of time. The ability to sustain consumers' interest and membership to a software service for an extended period of time is known as user retention in Software as a Service (SaaS) . Churn prevention is one of their strategies for retaining users. In the SaaS sector, customer retention refers to an organization's overall efforts to keep users and boost the profitability of its current clientele. User retention in SaaS is crucial to sustaining loyal customers over the long term and, consequently, steady revenue growth. Why is keeping SaaS customers important? While it's thrilling to bring on new customers, SaaS companies really make more money by retaining their existing clientele. Customer retention increases client lifetime value, which is why it's critical to a SaaS company's health. It makes more sense to ...