10 Simple Tips for launching a website
Launching a Website can be daunting and stressful. There are numerous things you want to do, but don't have enough time and resources to do them.
The best way to launch a website is, whether it is a personal blog or a business website, it doesn't matter, the problem is still the same: You need to start promoting your site so realistically, visitors can search for you and enjoy your content. In this article, we will discuss some tips for launching a new website announcement.
People do not understand that the first step is to create and launch a website. How you launch your website will determine how quickly it starts up and works for you. Read on to know steps to launch a website or how to launch a new website.
1. Set up adaptable Web Server Resources
How much does making a website cost? With today's high availability and low-cost content delivery solutions such as Amazon S3 and on-demand immediate scalability offerings from hosting providers like VPS.NET, you can have web servers that can outrun high-explosion traffic.
Scalable solutions will not only prepare you for the high traffic that a website launch can generate, but it will also future-proof your system as your website spreads.
Set up a CDN to deliver static files for your content-heavy pages and temporarily increase your VPS resources on-site launch day as you anticipate a major explosion of traffic.
Don't risk your website crashing and ruining your launch day because of a bad web server. Make sure this tip is high on your website launch checklist!
No matter how big or small you think about how much traffic you will get, it is never a bad idea to get a web hosting solution that will scale – they are very affordable and you only pay for what you use or want to do.
2. Get all your social media accounts in advance
In today's time, social networking is an important part of a website. Don't wait for the last moment to sign up and set up your social network accounts on Twitter, Facebook, Instagram, and any other site you plan to join.
This guarantees that your favored account name will be available before it is known to you and provides additional ways for your visitors to communicate with them as soon as they visit your website. You can also launch a website for a marketing plan.
You must set up your social media accounts or long before the site's launch date. For example, our Twitter account was set up about a month before our site was launched.
3. Keep content ready to be published for at least one month
The time-saving thing you can do is to have content ready to publish so you can look into your launch with important content.
The initial phase of a website is fraught with many tasks. It also frees you up for many other activities including this step of your website development.
As we set out to create 10 tutorials before we launched the website. We didn't make that target ahead of our launch date, although we had enough to move forward comfortably with the launch.
4. Leave Hints About Upcoming Launches to Build Excitement
Tell people that there is going to be an event to help promote something. If you want to put the details to the public—that's okay—you can still tell people that something is going to happen on some date.
In terms of design directive, we wanted to wait till the actual launch before revealing the site. That didn't stop us from dropping hints that something was coming soon.
These kinds of subtle gestures can pique the interests of your longtime campaigner and admirers. And those are the people who matter most when your website is launched.
5. Plan your actions for a month after the website is launched
The worst question arises after the launch of the site - now what? You need a clear goal and direction.
You must have an action plan for the aftermath if you’re planning for a big site launch as you should know how you want to proceed right after the launching of the website.
For example, on Deliverable, we had a bucket full of chores we wanted to work on. Having content ready to publish forehand, we were able to steer our focus on growing the site and improving the user experience for the readers and our clients.
6. Before going live make sure to check the technical details at least thrice
You must make certain that your early visitors must have the best experience possible when arriving at your site which certainly means that everything needs to be working perfectly, so measuring thrice is necessary.
Cross-check all the other things that your users will interface with, and work properly. Make sure that all contact forms, email accounts, hyperlinks and everything else works accordingly.
A problem arises with category pages. Users visiting a category page from the links in the sidebar that do not have a tutorial under it simply show that the said page could not be found. This gives the impression that something is wrong.
So a late quick fix is needed just hours before the launch, and has something to do with category pages. We just need to revise the message to say, yet there are no posts in this category. We’re working on it though, so please check back soon!. This will let users think that the pages do work, just there isn’t any content in them yet.
7. Provide easy ways to contact you
When you launch a site for the first time, you need to give visitors ways to easily communicate with you. Your early visitors are early adopters, and therefore, they will be important and help you spot things wrong with the site, as well as suggest ways to improve the site for future users.
The benefits to launching a website is to use several communication modes available like Twitter, email, the comments section in the announcement post, and the comments section in the welcome post. This will help in figuring out what early adapters thought about your website and what they would want to see in the future.
This also helps in discovering bugs via reports in comments and other communication channels.
8. Contact your family and friends about the launch
After a successful site launch, the first thing to do is to contact your friends and family. Let them know all about the site launch so they can be the first to visit it.
Try to send personal emails to friends to announce your site launch so that your regular readers/ clients would be first to know about the launch.
It doesn't matter whether you have a big or small list of friends and family, it's just they must know about it so maybe they can help in increasing your traffic.
9. Launch on schedule
You should launch to the public when you say you’re going to. Whether you’ve announced your launch date or not. This helps you to stay on point and work consistently towards a goal.
An attitude like “it’ll be ready when it’s ready”, is what can cripple and delay your website launch.
If you don’t have the site completed and you’re nearing launch day, launch anyways as long as it’s usable and presentable.
You can upgrade or update your website any time you want.
Do not get delayed on features that you wanted to implement, such as a comment rating system and a post rating system.
10. Show future road map to site visitors
The most intriguing thing you can do when you launch a website is to show your opening users that there’s much more to come.
No one can get a site right on the first attempt. You must launch your site, anything you think that users will want or like is just a guessing game. The best people who will help you figure out what works for your users are your users.
Must set up an Upcoming Features page and ask your users to tell us what they want and what they don’t want.
Try to periodically poll your users on social media to determine what should be done next.
Use your version history and changelog to show your readers that you are indeed moving ahead with their suggestions. This will also help you in tracking all of your site changes publicly.
Let the users see that you have many tricks up your sleeve and they should stay for a joyride as your website continues to grow.
Do share your tips to launching a website in the comment section.
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